END-TO-END CONTENT STRATEGY FOR AN EDTECH WEBSITE

From 2020-21, this project involved creating captivating content for various pages on the Online Manipal website during the launch of their online degree courses. We meticulously drafted content with a user-centric approach, ensuring a seamless user experience. Additionally, we continue to provide regular content updates to maintain the website's relevance and engagement.

After two years, we revamped the website with a refreshed content and design. I worked on the content refresh after conducting a series of user interviews and competitor analysis.