SEO STRATEGY & ORGANIC GROWTH

I developed and implemented a comprehensive SEO strategy from scratch to drive significant organic growth for the Online Manipal website. This involved conducting in-depth keyword research, competitor analysis, and designing an effective organic content strategy to enhance search visibility and engagement.

To ensure continuous optimization, I monitored keyword performance on a daily basis, identifying opportunities for improvement and refining the strategy accordingly. I worked closely with content writers to enhance website and blog content based on SEO best practices, providing targeted keywords and guidance to improve search relevance and readability.

As part of conversion rate optimization (CRO) efforts, I conducted A/B testing on various website pages to enhance user experience and improve conversion rates. This systematic and data-driven approach led to a remarkable increase in organic traffic, reaching 220K monthly page views and 200K organic sessions. Additionally, these efforts contributed to 2,000 organic leads and approximately 300 organic conversions, demonstrating the effectiveness of a well-structured SEO strategy in achieving sustainable growth.